This indicates that reputation and word-of-mouth have been key drivers for Lynda's traffic so far. Ramp up ad buys on Google and other ad networks to drive traffic: According to SimilarWeb, Lynda's display ads refer 0.33% of its total traffic (48K visitors per month).could improve their metrics in three ways: Internationalization and marketing certified course suites to the LinkedIn userbase. LinkedIn recently acquired and will likely put more resources into Most of theirĪdvertising was relatively small-scale with heavy reliance on word-of-mouth.
Mentioning that in magazine articles and speaking engagements. Methods of marketing were advertising courses on their own web site and Santa Cruz, California (December 2, 2015), Lynda mentioned that their prefered At a $25/month minimum, that's good for at least (ignoring premium and enterprise subscribers) $100 million / month in revenue.Īccording to a talk at the Colligan Theater at Tannery Arts Center in With a 45.41% direct rate, this likely tells us that just under half the total traffic (6.6 million / month of 14.6 million total) to comes from subscribers or perspective subscribers looking for courses, which amounts to 1.65 visits per month.
According to SimilarWeb, gets about 14.6 million visits per month, 72% of whom come from the top five countries (US, Canada, UK, India, and Australia). Financing rounds totalled $289 million (Series A: $103 million in Q1 2013, Series B: $186 million in Q1 2014) before the LinkedIn acquisition of Q2 2015.Īccording to, has 4 million active members and offers more than 3400 courses. I used SimilarWeb to generate the metrics I'm using here, along with some simple mathematics and a couple of untested assumptions.įounded in 1995, was sufficiently profitable to get their first round of venture funding in 2013, after 18 years in business. My ability to find actionable metrics was limited by the fact that I don't have internal metrics for. Prepared by: Lee Nau ( - Metrics Case Study: